Narcissistic self-regard is rooted in agency—accomplishing goals to achieve social status—rather than in communion. Narcissists are known to enhance their distinctiveness in several ways. They report a higher need for uniqueness and are keener to buy several products that look impressive than products that perform better.
Debrief re envisions existing objects to call out on the absurd unnecessary customization and the glorification of branding promoted by narcissists. Using advertising campaigns as a platform, it raises awareness about habits of a narcissist.